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Reduce discomfort refers to the motivation to alleviate or minimize feelings of unease, tension, or cognitive dissonance that arise from a mismatch between our beliefs and behaviors.
The feeling of psychological discomfort caused by holding conflicting beliefs or engaging in contradictory behavior.
Self-Perception Theory: The idea that we infer our own thoughts, attitudes, and motivations based on observing our own behavior.
Motivated Reasoning: The tendency to selectively seek out information that confirms our existing beliefs and ignore information that challenges them.