Level of Audience Involvement

Definition

The level of audience involvement refers to the extent to which individuals are engaged and invested in a persuasive message. It indicates how much attention, effort, and personal relevance they allocate to processing the message.

Related terms

Elaboration Likelihood Model: This model suggests that there are two routes to persuasion - central route (when people carefully consider arguments) and peripheral route (when people rely on superficial cues).

Cognitive Dissonance Theory: This theory explains that individuals feel uncomfortable when they hold conflicting beliefs or attitudes, motivating them to reduce this discomfort through attitude change.

Selective Attention: This term refers to our tendency to focus on specific aspects of stimuli while ignoring others based on personal interests or relevance.