Inattentional Blindness

Definition

Inattentional blindness is a psychological lack of attention and is not associated with any vision defects or deficits. It may be further defined as the event in which an individual fails to recognize an unexpected stimulus that is in plain sight.

Related terms

Selective Attention: The process by which we focus on important information while ignoring irrelevant information.

Cognitive Load: The total amount of mental effort being used in working memory.

Perceptual Load: The amount of a person's perceptual capacity needed to carry out a particular perceptual task.