Folklore: Folklore refers to traditional customs, beliefs, legends, songs, and stories passed down through generations within a particular culture.
Suspense: Suspense is an emotional state of uncertainty and anticipation experienced when waiting for something unknown or potentially dangerous to happen.
Imagery: Imagery refers to vivid descriptions that create mental pictures using sensory details such as sights, sounds, smells, tastes, and textures. Ghost stories often rely on imagery to enhance their impact on listeners' imagination.