Bias refers to a systematic prejudice or inclination towards certain beliefs or ideas. It can lead to unfairness or distortion in research findings or interpretations due to personal opinions or societal influences.
Related terms
Stereotype bias: Prejudiced beliefs or assumptions about individuals based on their membership in a particular group.
Confirmation bias: The tendency to seek out and interpret information in a way that confirms one's preexisting beliefs.
Sampling bias: Occurs when the sample used in research is not representative of the larger population, leading to inaccurate generalizations.