Non-price competition

Definition

Non-price competition refers to strategies used by firms to attract customers without changing the price of their products or services. This can include advertising, product differentiation, customer service, and other marketing techniques.

Related terms

Product differentiation: The process of distinguishing a product from others in the market through unique features or attributes.

Branding: Creating a distinct identity for a product or company through logos, slogans, and marketing campaigns.

Advertising: Promoting products or services through various media channels to attract customers' attention.