Brand Loyalty: Brand loyalty refers to customers' strong preference for one particular brand over others, often due to positive experiences or emotional connections built through effective branding strategies.
Brand Equity: Brand equity measures the value and strength of a brand based on factors such as customer recognition, loyalty, perceived quality, and reputation in relation to its competitors.
Brand Extension: Brand extension occurs when a well-established brand expands its product line by introducing new products that are related to the brand's core values and target market.