Connotation refers to the emotional or cultural associations that a word carries beyond its literal meaning. It adds layers of meaning and can evoke different feelings or attitudes.
Related terms
Denotation: The literal or dictionary definition of a word.
Euphemism: A mild or indirect word or expression used in place of one that may be too harsh, offensive, or blunt.
Diction: The choice and use of words and phrases in speech or writing.