key term - Rhetorical Strategies

Definition

Rhetorical strategies are techniques used by speakers or writers to effectively communicate their message and persuade their audience. These strategies include the use of rhetorical devices, such as ethos, pathos, and logos, as well as various figures of speech.

Related terms

Ethos:

Ethos is an appeal to credibility or ethical character. It involves establishing trustworthiness and expertise in order to gain the audience's confidence.

Pathos:

Pathos is an appeal to emotions. It aims to evoke feelings in the audience in order to create a connection and sway their opinions or actions.

Logos:

Logos is an appeal to logic or reason. It relies on facts, evidence, and logical reasoning to support an argument and convince the audience.