Citation:
The rhetorical situation refers to the context in which communication occurs, including factors such as purpose, audience, subject matter, and speaker/writer. It helps shape how messages are crafted and received.
Ethos refers to credibility or ethical appeal in persuasion. It involves establishing trustworthiness and expertise as a speaker/writer.
Pathos appeals to emotions in persuasion. It aims at evoking feelings such as empathy, sympathy, happiness, anger, etc., from the audience.
Logos appeals to logic and reason in persuasion. It relies on facts, statistics, logical reasoning, and evidence to support an argument.