The skillful and effective use of words, phrases, and rhetorical devices to convey meaning, evoke emotions, and persuade the audience in a compelling manner.
Related terms
Rhetorical devices: Techniques used to enhance the effectiveness of communication, such as metaphors or parallelism.
Figurative language: Language that goes beyond literal meanings to create vivid imagery or express abstract ideas.
Diction: The choice and arrangement of words in writing or speech.