Persona refers to the character or role adopted by a writer/speaker in their work. It represents how they present themselves to connect with their audience effectively.
Related terms
Style: The distinctive way in which a writer/speaker uses language, including word choice, sentence structure, and figurative language.
Satire: A literary technique that uses humor, irony, or exaggeration to criticize individuals or society.
Pathos: A rhetorical appeal that aims to evoke emotions and create empathy in the audience.