Press Secretary

Definition

A press secretary is a senior official who provides advice to government officials (like the president) on how to deal with the news media and, using traditional and social media, communicates the official's messages, decisions, and policies to the public.

Related terms

Public Relations: This is the practice of managing communication between an organization and its publics. It involves promoting positive images and controlling negative ones.

Spin Doctor: This term refers to someone skilled in public relations who can present actions or events in a certain light (often positive) to influence public opinion.

Media Consultant: A professional who advises about effective ways of using media for publicity purposes.