Polling Agencies

Definition

Polling agencies are organizations that conduct surveys and collect data to measure public opinion on various issues, including elections. They use scientific methods to gather information from a sample of the population and make predictions based on the data collected.

Related terms

Sampling: Sampling refers to the process of selecting a smaller group (sample) from a larger population to represent the opinions or characteristics of that population.

Margin of Error: Margin of error is an estimation of how much the results may vary from the true values due to randomness in the sampling process. It helps determine the accuracy and reliability of poll results.

Exit Polls: Exit polls are conducted on election day outside polling places, asking individuals how they voted. These polls provide insights into voter behavior and help predict election outcomes before official results are announced.