Methodologies

Definition

Methodologies refer to specific procedures or approaches used by polling agencies to conduct surveys and collect data. Different methodologies can include variations in question wording, sampling techniques, survey administration methods, and statistical analysis techniques.

Related terms

Random Sampling: Random sampling is a technique where each member of the population has an equal chance of being selected for inclusion in a survey or study. It helps ensure representative samples.

Telephone Surveys: Telephone surveys involve conducting interviews over phone calls with randomly selected individuals from the target population. This method allows for quick data collection but may have limitations due to the increasing use of cell phones.

Online Surveys: Online surveys involve collecting responses from individuals over the internet. This method has become popular due to its convenience and cost-effectiveness, but it may have limitations related to sample biases.