Public Opinion: Public opinion refers to the collective attitudes, beliefs, and preferences of the general population on various issues. Interest groups use issue framing techniques to shape public opinion in their favor.
Policy Making: Policy making is the process through which government decisions are made and implemented. Interest groups employ issue framing strategies to influence policy makers' decisions.
Advocacy Groups: Advocacy groups are organizations that promote particular causes or interests. They often engage in issue framing as part of their advocacy efforts.