Campaign strategy refers to the overall plan designed by candidates or parties to win elections, which includes activities such as fundraising, advertising, voter outreach, and messaging.
Related terms
Grassroots Organizing: Activating volunteers at the local level to build support for a candidate or cause.
Media Campaigns: Utilizing various forms of media (TV ads, social media) to promote a candidate's message.
Get-Out-the-Vote (GOTV): Efforts made by campaigns to encourage eligible voters to cast their ballots in an election.