Advanced Communication Research Methods
Potential for bias refers to the likelihood that a research study may produce results that are systematically skewed or unrepresentative of the true population due to various influences. In the context of non-probability sampling, this potential arises because participants are not selected randomly, which can lead to overrepresentation or underrepresentation of certain groups. Understanding this concept is crucial as it affects the reliability and validity of research findings, as well as how generalizable those findings are to the larger population.
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