Advanced Communication Research Methods
Deliberative focus groups are a research method that gathers a small, diverse group of participants to discuss specific topics in-depth while facilitating thoughtful dialogue and exploration of opinions. These focus groups aim to understand not just what participants think, but also why they hold those views, emphasizing the process of deliberation and consensus-building among group members. This method is particularly effective for uncovering nuanced perspectives and fostering richer insights into public opinion or policy issues.
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